10. Why growing your social media following, list or audience isn't the answer to growing your business

Be honest: are you an entrepreneur who has no idea what you’re doing? 

Are you working SO hard and still not making enough money?

Or maybe you’ve had some success but you’re overwhelmed by all the things and not sure how and where to start with growing your business (or just going on a vacation).

Have you ever caught yourself saying “I just need more followers” or “I need a bigger audience” before I can grow my business? 

Yes, yes and YES. 

I’m just as guilty as you, which is why I brought in business coach Lindsay Johnson (aka The Radical Connector) to get us aligned and into effective action… fast!

Today’s episode is all about why you DON’T need a bigger following to grow your business and how to stop feeling lost and overwhelmed.  

Lindsay shares with us what to focus on to make real money in your business today so you can work less and earn way more, doing what you love (sounds awesome, right?!). 

With over 20 years of business development experience (yes, she was growing businesses before Instagram, Facebook and even Youtube!), Lindsay Johnson is a business coach for first-time entrepreneurs. 

By the end of this episode, you’ll learn:

  • The biggest mistakes new entrepreneurs make and how to avoid them

  • Why it feels like you’re working SO hard and still not seeing the results you want (aka, the money!)

  • How long it takes to actually grow a business (Hint: it’s not what the Facebook ads are telling you!)

  • Why this business coach says a business plan isn’t the end-all, be-all 

  • How imposter syndrome limits an entrepreneur’s success and what to do instead 

  • The bright side of imposter syndrome (yup, there is one!)

  • Why having more followers, a bigger list and a bigger audience are NOT what new entrepreneurs should focus on

  • The things you can do (RGAs) to actually make money in your business, no matter how new it is (or how long it’s been)

  • How long it actually takes to grow a business, and the secret behind the success of entrepreneurs like Amy Porterfield, Brendon Burchard, Rachel Hollis and more

  • What Lindsay would do if she was building her business from scratch in 2020

  • Tips to help you grow your business when it’s a side-hustle and you already have a job/family/life/#allthethings

Most of all, you’ll give yourself a break because building a business can be DAMN hard - and we’re here to support you in this journey. 

Listen in and take a big sigh of relief because it’s not you… it’s what you’re doing. 

And that’s all about to change. 

So many new entrepreneurs actually have no idea what they’re doing… so they focus on what’s sexy:  social media.  

There’s so much pressure to have more followers, more likes, and more “engagement”.  

New entrepreneurs also sometimes avoid doing the hard things and get caught up in “busywork” like updating their website, learning to use Quickbooks or networking at ALL the events.

But is that actually what grows businesses?  

Lindsay says “No” and she’s here to tell you you can grow your business starting today, whether you have 10 followers or 100,000. 


Here are the juicy bits you can look forward to:

  • The biggest mistakes new entrepreneurs make and how to avoid them: 4:45

  • Why it feels like you’re working SO hard and still not seeing the results you want (aka, the money!): 7:45

  • How long it takes to actually grow a business (Hint: it’s not what the Facebook ads are telling you!): 11:15, 16:45

  • Why this business coach says a business plan isn’t the end-all, be-all: 13:30

  • How imposter syndrome limits an entrepreneur’s success and what to do instead: 25:15

  • The bright side of imposter syndrome (yup, there is one!): 33:45  

  • Why having more followers, a bigger list and a bigger audience are NOT what new entrepreneurs should focus on: 34:00

  • The things you can do (RGAs) to actually make money in your business, no matter how new it is (or how long it’s been): 40:15

  • The difference between building a list, building an audience and building a community - and how to use them to grow your business: 41:45

  • How to network, build community and public speak - even if you’re an introvert:  47:15

  • What a highly sensitive person is and what it looks like to grow a business if you are one: 48:00 

  • Why it takes time to build a business and how we can avoid “busywork” so we spend time actually doing RGAs: 51:30

  • Are you doing these things that are distracting you from growing a business? 55:05 

  • How entrepreneurs get REAL about what they’re doing (Hint: is it making you money?!): 56:50

  • What Lindsay would do if she was building her business from scratch in 2020: 1:00:35

  • Passive income and the truth: 1:03:00

  • How long it actually takes to grow a business, and the secret behind the success of entrepreneurs like Amy Porterfield, Brendon Burchard, Rachel Hollis: 1:03:00

  • Tips to help you grow your business when it’s a side-hustle and you already have a job/family/life/#allthethings: 1:07:15

  • 7 mind-blowing reasons your business isn’t growing (1:11:15)


Grab the FREE 7 Mind-Blowing Reasons Your Business Isn’t Growing (Lindsay’s free training) here:  http://www.lisamichaud.com/7reasons



If you are ready to grow your business, join Lindsay’s amazing business program, Irresistible Entrepreneur’s Academy: http://lisamichaud.com/entrepreneursacademy





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Connect with Lindsay:

7 Mind-Blowing Reasons Your Business Isn’t Growing (Lindsay’s free training): http://www.lisamichaud.com/7reasons

Join Irresistible Entrepreneur’s Academy: http://lisamichaud.com/entrepreneursacademy

Join our free Facebook Community for a behind-the-scenes look, more insights and of course, insider perks: https://www.facebook.com/groups/goaldengirlspodcastinsiders/


More about Lindsay: 


Lindsay Johnson is The Radical Connector. As a business coach for first-time entrepreneurs, Lindsay works with brilliant, creative, driven entrepreneurs who secretly have no idea what they are doing. She takes you from lost, overwhelmed and stuck into aligned and effective action…fast!

Her signature programs will get you working way less and earning way more doing what you love! For over 18 years she’s taught hundreds of entrepreneurs around the world how to create viable and profitable businesses from the ground up. As a public speaker and trainer, Lindsay has spoken in Canada, USA, and Mexico on topics such as attraction-based sales strategies, community building, strategic business development, and networking for rapid business growth.

Lindsay’s also the founder of Rad Connectors, an interactive online community supporting the entrepreneurial journey inside and out. Lindsay’s direct and personalized approach gets results and will teach you the foundational skills and bold mindset required to rock your business your way!



Additional Resources:



7 Mind-Blowing Reasons Your Business Isn’t Growing (Lindsay’s free training): http://www.lisamichaud.com/7reasons


Join Irresistible Entrepreneur’s Academy: http://lisamichaud.com/entrepreneursacademy

Lindsay’s Radical Connectors Community:  https://www.facebook.com/groups/radconnectors/



Hop on the waitlist for Goalden Girls Community:  www.lisamichaud.com/community 



Join our FREE Goalden Girls Podcast Insider’s Club:  https://www.facebook.com/groups/goaldengirlspodcastinsiders/


Book:  The Tipping Point by Malcolm Gladwell 

Highly Sensitive Person test: https://hsperson.com/test/highly-sensitive-test/




Connect with Lisa: 

Additional Resources: http://www.lisamichaud.com/goodies

Instagram: http://www.instagram.com/thelisamichaud

Pinterest: https://www.pinterest.ca/thelisamichaud/

Facebook: http://www.facebook.com/thelisamichaud 


Quotes to Share:

Download and share the quotes you loved on your social and inspire those around you:

  • It’s not you, it’s what you’re doing. - Lindsay Johnson

  • “The faster you niche, the faster you grow.”  - Lindsay Johnson

  • “Market research is playing.”  - Lindsay Johnson

  • The more successful you are, the more imposter syndrome is going to kick in.”  - Lindsay Johnson 

  • “Shrink or leap.”  - Lindsay Johnson

  • “Stop trying to cram years worth of business building into months.” - Lindsay Johnson

  • “Is it making you money?” - Lindsay Johnson

  • “Life advice is business advice”. - Lisa Michaud 


Episode 10 Quote.png

 


Thank you so much for listening.

xo,

Lisa



PS.  Please note: some of the links shared may be affiliate links. This doesn't cost you anything: it simply means that Lisa Michaud might get an affiliate fee. Special care is always taken to make sure only the highest quality recommendations are shared: our highest value as a Community is YOU getting results in your life. We will always encourage you to show up with integrity and encourage you to create a business, income, and life you love - and make money doing it. We share this as an example of how we do this in our business by following these principles to serve you, and inspire you to do the same in your life.