The world of entrepreneurship can be complicated, and when you add that on to the online world, it can be downright overwhelming.
If you’re growing or scaling your business and finding yourself drowning in tasks, this is the episode for you!
Today, we’re talking to Business Growth and Systems Strategist, Kristen Wescott all about this: how do you scale your business without stressing yourself out, working 16 hours a day, or breaking the bank?
In this episode we talk about:
What is an integrator or DOO and OBM?
What the difference is between an OBM, Integrator and DOO.
The business mistake that cost Kristen over 2 years and $100,000 - and of course, how to avoid it yourself because it’s more common than you think.
How to know WHEN to start outsourcing and WHAT to outsource in your business.
How to create simple processes so you can outsource and onboard your team effectively.
How to know when it IS time to hire an OBM…. and eventually, a DOO/Integrator.
Simple things you can do today to create SOPs and systems in your small - or big - business, even if you have no idea what that is.
The awesome plug-ins/tools that make your life EASIER and save you time.
The importance of time - of spending your time not only on the things only you can do - but the things YOU do best and love doing - in your business, in your family, and in your life.
Listen up, Golden Girl: in this episode, you’ll hear how to know what the next step is to grow your business, and how to grow your team at the right pace and right time without breaking the bank or stressing yourself out mentally or financially to scale your business to the level you dream about.
Here are the juicy bits you can look forward to:
Who Kristen is and what she does 2:50
What an integrator, DOO, and OBM are 4:00
What the difference is between an OBM and a VA 10:25
What a SOP is and how to create one 14:15
The revenue threshold where you would probably be looking to bring on more operational support 19:25
Why Kristen does not advise hiring operational support right away - even though it sounds amazing 20:35
What you should be doing right now if you feel overwhelmed 24:15
Why you should be doing time audits 27:50
Kristen’s advice for being more mindful of our time and common areas where people are getting burnt out 29:30
Why there is such a thing as too much learning 31:45
How to figure out what to outsource 40:20
Home organization systems that can help you support your business 52:00
How to determine ROI - it’s not just about money! 1:00
How to optimize your systems before outsourcing 1:04:30
How to know when it’s time to hire a VA, DOO, OBM, or integrator 1:11:00
How much you should be budgeting for an OBM 1:13:00
Some of Kristen’s favourite tools for efficiency 1:21:50
I fire some rapid questions at Kristen! 1:28:20
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Resources:
The FOCUS Framework for Leveling Up Your Business: The 90-Day Guide for Scaling Your Business to the Next Level: www.kristenwestcottmedia.com/goaldengirls
Where to find Kristen:
Website: www.kristenwestcottmedia.com
Kristen’s Private Facebook Group: How to Grow your business for copywriters and creative service providers: https://www.facebook.com/groups/howtogrowyourbiz
Social links:
Resources:
Golden Girls Podcast Episodes:
Time Management beyond the Strategies: Episodes 7, 8, 9
Why growing your social media following, list or audience isn’t the answer to grow your business
Hit a Plateau? Here’s 12 Ways Your Success is Holding You Back and What To Do About It:
Tools Mentioned in the Episode:
To record process videos
Loom: https://www.loom.com
Vidyard: https://www.vidyard.com
Searchie (also amazing for course creators - VERY versatile tool!): https://searchie.io/?fpr=lisa-michaud73
To track your time
Toggl: https://www.gettoggle.com
Other great apps:
Go Full Page: https://gofullpage.com
Session Buddy: https://sessionbuddy.com
OneTab: https://www.one-tab.com
Books:
The Big Leap by Gay Hendrick: https://amzn.to/2AWA5WD
Quotes to Share:
Download and share the quotes you loved on your social and inspire those around you:
“We’re doing all the things and we’re not doing any of them well.” - Kristen Wescott
“SOPs are a win-win for everybody.” - Lisa Michaud
“Our values really are the driver of helping us make decisions in our business.” - Kristen Wescott
Stay Connected:
Join our free Facebook Community for a behind-the-scenes look, more insights and of course, insider perks: https://www.facebook.com/groups/goaldengirlspodcastinsiders/
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Pinterest: https://www.pinterest.ca/thelisamichaud/
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Thank you so much for listening.
xo,
Lisa
PS. Please note: some of the links shared may be affiliate links. This doesn't cost you anything: it simply means that Lisa Michaud might get an affiliate fee. Special care is always taken to make sure only the highest quality recommendations are shared: our highest value as a Community is YOU getting results in your life. We will always encourage you to show up with integrity and encourage you to create a business, income, and life you love - and make money doing it. We share this as an example of how we do this in our business by following these principles to serve you, and inspire you to do the same in your life.