Goalden Girls Podcast Episode #58 - How to Embrace Radical Authenticity as a Path for Greater Joy, Freedom and Success with Amber Swenor - Part 1

Do you ever feel like you have to look, act, speak, or even think a certain way in order to be successful? In order to be liked, to fit in, to be influential or (you know) “followed”?

Do you ever feel like a square peg trying to fit into a round hole?

Maybe it’s just me, but it often seems like there’s a few very narrow definitions of “success’, namely “leadership”, “business,” even what it means to be “professional” in our world - and honestly, not a lot of them appeal to me.

Here’s what I see around me in the community I have, in my friendships, and frankly, EVEN in myself: SOO many of us women are selling ourselves short. We limit our authentic selves to try to fit in, to sound smart, to be professional, to have success — but the result is that we end up playing small.

We doubt ourselves and let others dictate how we feel and how we act. Our friends, internet trolls, colleagues, and neighbours — all their opinions matter and weigh heavily as we make decisions on what we eat, what we think, the job or business we take or don’t take, who we listen to, how we behave in the pandemic, what we say, how we raise our kids, how we behave in relationships and truly, all aspects of HOW we live our life.

The truth is so many of us aren’t even awakened to what success means to us, and even if we do know, we don’t know HOW to get there. 

So many women - and maybe you can relate - feel stuck. Maybe you keep talking about a dream, but you keep getting caught in the resistance and the challenge.

Even more of us are still disconnected from our AUTHENTIC selves, so busy trying not to rock the boat, stuck in people pleasing mode, and in the process, ultimately, losing ourselves. 

If any of this resonates with you, this episode and the next one are for you.

Today I’m joined by Amber Swenor, a transformational brand strategist who is passionate about helping entrepreneurs grow their businesses on their own terms.

This is not just about business though.

Amber is not your average anything. She’s a 7-figure entrepreneur running three companies, the lead singer in a metal band, AND she doesn’t work more than 40 hours a week.

But to get to this point has been a journey, and she is spilling the lessons that she has learned along the way.

Amber and I had a LOT to talk about, so we’ve split this into TWO episodes.

In this episode, we talk about authenticity, and how the HECK she weaves her rocker personality into her million dollar businesses. 

We talk about the fears that stop us from being authentic, and why radical authenticity needs to be talked about - and LIVED – right now, especially in the world we live in and are consciously creating.


Listen up to learn about how your biggest challenge can be a path to growth and lead to your biggest breakthroughs. 

At the end of this episode, you’ll have permission to OWN who you are. If you’re a heart-centered human, we hope this episode helps you stop worrying so much about others, because the truth is: you’re probably doing JUST fine.

You’ll feel confident, and have a greater self trust of YOUR inner knowing. 

And you’ll be ready to choose what YOUR success model looks like. 

Most of all, you’ll be able to notice where in your life you may be holding yourself back and decide what you’re no longer available for so you can go for what you want MOST - for yourself. 

Listen up, Golden Girls, we’re talking about embracing radical authenticity as a path for greater joy, freedom and success - and it’s a message we can all use a little more of. I hope you enjoy this episode.

Here are the juicy bits you can look forward to:

  • Amber’s journey to now and what led her to become an entrepreneur. (9:00)

  • How she integrated her authentic rocker self into her business life. (12:25)

  • All about Amber’s core business, Soul Seed. (19:00)

  • How she navigates knowing who you’re speaking to with also not judging others. (21:20)

  • How Amber has stepped into her authenticity. (24:30)

  • What a ‘badass list’ is and how to use it to your advantage. (31:40)

  • How Amber approaches money mindset. (32:40)

  • What authenticity means to Amber. (35:40)

  • Why now is the time to be talking about radical authenticity. (44:20)

  • What it means to be a heart-centred person. (50:10)

 

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Resources:

Quotes to Share:

Download and share the quotes you loved on your social and inspire those around you:

 
 

“When we stop judging ourselves, it’s as if the external judgements also fall away.” - Amber Swenor

“Serve one person at a time.” - Amber Swenor

“I only got here by starting with one foot in front of the next.” - Amber Swenor

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Thank you so much for listening.

xo,

Lisa


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